I thought this advertisement was effective because of its timeliness with featuring Michael Phelps. Using athletes in this manner capture the attention of the audience and successfully advertises the product.
This ad persuades through emotion and viewing the ad, the audience just feels bad for the little girl and this influences their perception of the Dove Beauty campaign.
Bad Ads:
This ad is just weird. If I saw this in a magazine I would continue to flip the page. The message is too deep for an initial audience.
This is strange also and does not provide good enough information to persuade an audience of a specific view or opinion.
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