5 Radio Stations

1. Utah's light-rock favorites: 106.9 FM: music radio
While listening to this station, the advertisements and music content seemed to target a wider-ranged audience from teenagers to adults. The advertisements were for HD Radio and Ivory Homes, a home building business. The music played was light and relaxing like John Mayer's "Waiting on the World to Change." This station is successful because it appeals to many families who need wholesome and light music. The advertisements can also reach that specific group of people successfuly.
2. KSL: 102.7 FM: all news radio
Just when tuning in to this station, I heard the end of a political conversation about employee benefits and insurance policies with Obama and McCain's opposing views. The advertisements that followed included an underage drinking prevention promotion and a Ford Lincoln Mercury commercial. Based on this content, the station targets adults interested in politics or other national news. Its success is most likely reached because with so many national problems, the public wants to hear updates and also be able to call in and discuss these topics.
3. Truth Talk Live: 12o AM: talk radio
This station discussed gay marriage and included biblical references to the argument. One advertisement I heard was for Route 66 Life, an online Christian community as a way to find Christ. The content suggests an audience of any Christians or those that might want to know more about Christianity. The station's success could be atrributed to its individuality and its differing from other stations.
4. KSTAR: 140 AM: old time radio
When tuning in to this station there was an advertisment for auto insurance and the following music was oldies. This content targets the older generation and it's success is for that reason. The specialized focus on their needs creates great success.
5. My Country: 105.7 FM: music radio
The song playing when I tuned in was "I Saw God Today" by George Strait. The following advertisements included a local trunk-or-treat, TomTom, and HD Radio. The targeted audience is probably families with an interest in country music. Its success can be attributed to its content and support from local advertisers.