Newspapers

There are multiple ways in which metro daily newspapers have lost circulation over the years. One possible reason could be the advancement of the Internet. Since metro daily newspapers such as the New York Times and the Washington Post circulate to a broad audience with specific interests, the Internet has become more efficient to meet their needs. For example, readers interested in classifieds and advertisements can now log on to Craigslist, which is much easier and more efficient. Also, these larger newspapers have extensive websites that are not available in print and they can be updated often to get the most current news topic. This ease many times eliminates subscriptions and has led to the decrease in metro daily circulations.
However, suburban dailies seem to be booming in the recent years. This could be attributed to their efforts to include local news and information that would not be found in other sources. My hometown paper, The Wenatchee World, includes letters from locals every day in which they address specific issues, congratulations, or random stories. Also included, are special events such as the annual Apple Blossom Festival. Over the few weeks of this festival, photos, contest results, and feature stories scatter the paper. This specialization increases subscriptions and these dailies can keep their audience better in focus than large circulating metros.