Impact of Electronic Media

The new technology on the Internet has made a huge impact on the magazine industry. In 1956, the television spelled out huge trouble for magazines. Many went out of business because TV became a better source for entertainment, information, and advertising. This advancement completely devastated the magazine industry. However, over time magazines adapted and became specialized and began to thrive once again. When the Internet gained attention in the 1990s, the magazine industry was once again threatened but, by this time the industry knew how to adapt to changes in media. The Internet gave the industry disadvantages and advantages. For example, People once published Teen People until 2006, when the Internet brought too much competition and not enough advertising. However, magazines still thrive and the Internet has made subscribing easier and quicker. In the future, the magazine industry could change in many ways. It could become only featured online or magazines may be totally done away with.